Skincare has taken center stage in tween culture, with younger and younger kids experimenting with trending products. But should they? California lawmakers are asking the same question with a newly proposed bill that could ban anti-aging skincare for kids under 13—a move aimed at protecting young, developing skin.
What’s in the Bill?
The proposed law targets active ingredients like retinol and alpha hydroxy acids (AHAs)—commonly found in products designed to fight wrinkles and skin texture. While effective for adults, these ingredients can be too harsh for young, sensitive skin. If passed, the bill would regulate what skincare products can be marketed and sold to children under 13.
Be-Tween’s Approach: Simple, Tween-Friendly Skincare
At Be-Tween, we believe skincare should be fun, safe, and age-appropriate. That’s why our products are designed just for tweens—no harsh actives, no anti-aging gimmicks, just gentle ingredients for healthy skin habits.
💚 Aloe Cleansing Ball – Gentle, foamy, and fun to use!
💚 Aloe Moisturizer – Lightweight hydration without clogging pores.
💚 Aloe Powder Mask – Encourages self-care in a simple, natural way.
What Parents Can Do
1️⃣ Check the Ingredients – Avoid retinol, AHAs, and strong exfoliants for tweens.
2️⃣ Encourage Simple Routines – Cleanse, moisturize, and SPF—no need for 10-step regimens!
3️⃣ Talk About Media Influence – Help kids understand marketing vs. real-life skin health.
The Bottom Line
Skincare should be age-appropriate, not anti-aging. As California considers this new law, it’s a great reminder for parents to take a closer look at what’s in their child’s skincare routine. At Be-Tween, we’re all about gentle, effective products made for tweens—nothing more, nothing less.
More on the bill:
California bill could ban anti-ageing skin care for teens
A California Legislator Is Trying to Ban Anti-Aging Skin Care for Minors-Again
