Happy Habits Await

Our mission is to create healthy skincare habits for both boys and girls, with a focus on creating a routine that's simple & enjoyable as it is effective.

  • Trusted Formulations

    With gentle yet effective ingredients, such as glycerin, squalane, and hyaluronic acid, parents can trust that their tweens are receiving the best care for their youthful skin.

  • Simplicity

    We've made introducing skincare to tweens easy. Only the essentials but all the benefits of a healthy skincare routine that leads to healthy skin.

  • Fun & Engaging

    Say hello to our innovative products,
    with fun textures and engaging experiences that make tweens look forward to taking care of their skin.

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1...2...Done!

There are only two quick and easy steps to our daily skincare routine, making it perfect for on-the-go tweens.

  • Step 1: Cleanse

    To create a daily skincare routine of washing your tween's face 2x a day, the Aloe Cleansing Ball face cleanser creates a fun (yet clean!) experience with its squishy, jelly-like texture.

    Shop Cleansing Ball 
  • Step 2: Moisturize

    After cleansing your face with Aloe Cleansing Ball, apply Aloe Moisturizer for a smooth, hydrated skin.

    Shop Aloe Moisturizer 
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Mix, Apply, & Peel

Give yourself a much needed self-care with our fun Aloe Mask. Mix equal parts powder & water, apply, wait 20-25 min, and peel off. Remove excess mask from face with a warm towel for a refreshed skin.

Shop Aloe Mask

Simple, effective, and fun skin care for tweens.

Skincare for tweens doesn't need to be overly complicated. Be-Tween's simple and gentle products are designed to address their needs without overwhelming them.

Testimonials

Purely Preteen Approved: Where Skincare Gets a Thumbs-Up!

  • Krystle, tween girl mom

    "She is so excited. I was in the shower and she comes busting in and said 'smell this mom, it smells amazing!' I can't wait to do the mask with her."

  • Jessica, tween boy mom

    "My son loves the products - he actually asks to wash his face with his soap ball, it's wild"

  • Sinhy, tween boy mom

    "My son brought his aloe cleansing ball to camp so that he can tell all the other boys about it"

  • Rebekah, tween girl mom

    "My daughter loves the face wash ball. She likes to play with it as she's washing her face."

  • Jina, tween girl mom

    "My daughter keeps her cleansing ball in the shower and cleans her face in the shower. She won't shower without the ball now!"

  • Ashley, tween girl & boy mom

    "The mask is so fun to do with my tweens and it's so refreshing and cooling when you take it off."

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Our Story

Our story involves tweens coming to age, Korean skin care, and introducing the "fun" in a skin care routine.

Learn More

The Glow Chronicles

Unveiling Radiance: Your Pre-Teen's Skincare Adventure Begins Here!

  • Yes and No Skincare for Tweens

    Yes and No Skincare for Tweens

    Navigating the world of skincare for tweens can be tricky. As parents, we want to ensure our kids are using products that are safe, effective, and appropriate for their young...

    Yes and No Skincare for Tweens

    Navigating the world of skincare for tweens can be tricky. As parents, we want to ensure our kids are using products that are safe, effective, and appropriate for their young...

  • Be-Tween skincare products for tweens, including Aloe Cleansing Ball, Aloe Moisturizer, and Aloe Mask Powder, arranged together. Ideal for a tween’s skincare routine to ensure gentle cleansing, hydration, and self-care

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  • Thoughts on #Sephorakids: Navigating the Beauty Trends of Gen Alpha

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